Business of Home podcast host, Dennis Scully, recently sat down with Alex Bernhardt, Jr. to talk heritage, furniture and working with the interior design community.
Business of Home is the home industry’s leading business media brand, delivering essential news, analysis and insights to interior designers and industry professionals.
Dennis Scully is the host of The Business of Home Podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs and creatives.
He recently spoke with fourth-generation Bernhardt CEO Alex Bernhardt, Jr. about his family company’s history and where he plans on taking the brand into the future.
“Furniture is a fashion industry. Heritage is very important as a basis for consumer trust, but on its own it’s not a great model to inspire people. They want to be inspired by what they see. If we tied ourselves to just talking about our heritage and craftsmanship, I think we would miss out on the new consumer who’s much more interested in the specific aesthetic of the lifestyle that we’re driving to.” –Alex Bernhardt, Jr.