--- title: Alex Bernhardt, Jr. in Furniture Today description: Alex Bernhardt, Jr. talks design, innovation, and the new HPMKT showroom with Furniture Today. image: https://blog.bernhardt.com/hubfs/Image%2020.jpeg --- [Skip to content](https://blog.bernhardt.com/alex-bernhardt-jr.-in-furniture-today#main-content) [Bernhardt.com](https://www.bernhardt.com/) [Where To Buy](https://www.bernhardt.com/where-to-buy/) [![Bernhardt Curated](https://blog.bernhardt.com/hubfs/raw_assets/public/bernhardt-2022/images/bernhardt-curated-logo.png)](https://blog.bernhardt.com/) [Happenings](https://blog.bernhardt.com/tag/happenings) - [View All](https://blog.bernhardt.com/tag/happenings) - [Design Events](https://blog.bernhardt.com/tag/design-events) - [Designer in Residence](https://blog.bernhardt.com/tag/designer-in-residence) - [Market Events](https://blog.bernhardt.com/tag/market-events) - [Retail Events](https://blog.bernhardt.com/tag/retail-events) [Design Notes](https://blog.bernhardt.com/tag/design-notes) - [View All](https://blog.bernhardt.com/tag/design-notes) - [Design Events](https://blog.bernhardt.com/tag/design-events) - [Design Influencers](https://blog.bernhardt.com/tag/design-influencers) - [New Introductions](https://blog.bernhardt.com/tag/new-introductions) - [Style Edit](https://blog.bernhardt.com/tag/style-edit) [Market Edit](https://blog.bernhardt.com/tag/market-edit) - [View All](https://blog.bernhardt.com/tag/market-edit) - [Designer in Residence](https://blog.bernhardt.com/tag/designer-in-residence) - [Market Events](https://blog.bernhardt.com/tag/market-events) - [Market Influencers](https://blog.bernhardt.com/tag/market-influencers) - [New Introductions](https://blog.bernhardt.com/tag/new-introductions) [Inspiration](https://blog.bernhardt.com/tag/inspiration) - [View All](https://blog.bernhardt.com/tag/inspiration) - [New Introductions](https://blog.bernhardt.com/tag/new-introductions) - [Style Edit](https://blog.bernhardt.com/tag/style-edit) [Press & Media](https://blog.bernhardt.com/tag/press-media) - [View All](https://blog.bernhardt.com/tag/press-media) - [As Seen In](https://blog.bernhardt.com/tag/as-seen-in) - [Awards](https://blog.bernhardt.com/tag/awards) - [Media Kits](https://blog.bernhardt.com/tag/media-kits) - [National Ads](https://blog.bernhardt.com/tag/national-ads) [All Posts](https://blog.bernhardt.com/) SHARE - [Pinterest](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fblog.bernhardt.com%2Falex-bernhardt-jr.-in-furniture-today) - [Facebook](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.bernhardt.com%2Falex-bernhardt-jr.-in-furniture-today) - [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.bernhardt.com%2Falex-bernhardt-jr.-in-furniture-today) - [Twitter](https://twitter.com/intent/tweet?text=A%20new%20article%20from%20Bernhardt&url=https%3A%2F%2Fblog.bernhardt.com%2Falex-bernhardt-jr.-in-furniture-today) - [Email](mailto:?subject=A%20new%20article%20from%20Bernhardt&body=Check%20out%20this%20article%20https%3A%2F%2Fblog.bernhardt.com%2Falex-bernhardt-jr.-in-furniture-today.) # Alex Bernhardt, Jr. in Furniture Today Alex Bernhardt, Jr. talks design, innovation, and the new HPMKT showroom with *Furniture Today*. Apr 26 2025 [Press & Media](https://blog.bernhardt.com/tag/press-media) ![Alex Bernhardt, Jr. Featured in Furniture Today](https://blog.bernhardt.com/hubfs/Bernhardt%20Curated/As%20Seen%20In/2025/Large-Bernhardt_Exterior_4-21-25-1.jpeg)     Twice a year, buyers from around the world come to High Point Market to search for the latest furniture and décor products, sourcing from the city often described as the “furniture capital of the world.” First founded as the Southern Furniture Market in 1909, High Point Market has continued to evolve for more than a century and, along with it, the architecture of the city. Bernhardt, a furniture manufacturer of luxury upholstery and case goods, has been in existence even longer than High Point Market. Established in 1889 by John Mathias, Bernhardt has continued its growth trajectory through economic and societal disruption that included two World Wars, the Stock Market crash of 1929 and the Great Depression. Today, Bernhardt is one of the largest family-owned furniture companies in the world with more than 1,540 employees and dedicated salespeople representing Bernhardt in more than 50 countries, according to company officials, with third and fourth generation Bernhardt family members actively directing and managing the business.  This April marks the debut of Bernhardt's new showroom on the corner of High and Hamilton Streets in the heart of High Point Market. Renovations have been underway for several months, and the new white brick exterior is an elegant anchor to the Hamilton Design District as well as the first hint at what’s to come inside. *Powell Slaughter, Furniture Today* [Read Full Article](https://www.furnituretoday.com/manufacturers/bernhardt-brings-high-design-destination-to-north-carolinas-furniture-capital/)         --- Follow us on ## Sign Up For Bernhardt News Discover everything Bernhardt, from styling inspiration and new product launches to market news and events. Company [Who We Are](https://www.bernhardt.com/company/who-we-are/) [The Bernhardt Story](https://www.bernhardt.com/company/the-bernhardt-story/) [Our Design Philosophy](https://www.bernhardt.com/company/our-design-philosophy/) [Contract Division](https://bernhardtdesign.com) [Hospitality Division](https://bernhardthospitality.com) Information [Marketing Portal](https://www.bernhardtmarketing.com/) [Request a Trade Account](https://www.bernhardt.com/registercustomer/) [Where to Buy](https://www.bernhardt.com/where-to-buy/) [Furniture Outlet](https://www.bernhardt.com/furniture-outlet/) [Craftsmanship](https://www.bernhardt.com/resources/craftsmanship/) Customer Care [Overview](https://www.bernhardt.com/customer-care/) [Contact Us](https://www.bernhardt.com/customer-care/contact-us/) [FAQs](https://www.bernhardt.com/customer-care/faqs/) [Warranty](https://www.bernhardt.com/customer-care/warranty/) [Product Registration](https://www.bernhardt.com/customer-care/product-registration/) [Furniture Care](https://www.bernhardt.com/customer-care/furniture-care/) Corporate Address Bernhardt Furniture Company 1839 Morganton Blvd. Lenoir, NC 28645 SELECT LANGUAGE EnglishAfrikaansAlbanianArabicArmenianAzerbaijaniBasqueBelarusianBulgarianCatalanChinese (Simplified)Chinese (Traditional)CroatianCzechDanishDutchEnglishEstonianFilipinoFinnishFrenchGalicianGeorgianGermanGreekHaitian CreoleHebrewHindiHungarianIcelandicIndonesianIrishItalianJapaneseKoreanLatvianLithuanianMacedonianMalayMalteseNorwegianPersianPolishPortugueseRomanianRussianSerbianSlovakSlovenianSpanishSwahiliSwedishThaiTurkishUkrainianUrduVietnameseWelshYiddish - © Bernhardt Furniture Company. 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